Sondeo pricing
Simple. No surprises.
2 customer avatars offered as a preview, no card required. Then pick the plan that matches your pace.
Free
See what Sondeo finds in your market.
€0/month
- 1 discovery analysis included
- 2 avatars in preview
- 1 active project
- PDF export + share link
- Read-only access afterward
No card · Results in under 10 minutes
Starter
Work with your customers' real words.
€24/month
All in Free, plus:
- 3 avatar analyses / month
- 5 active projects
- 60 angle generations / month
- Verbatim library
- Email support
No commitment · Cancel anytime
Plus
Validate your creatives before you pay for ads.
€35/month
All in Starter, plus:
- 4 avatar analyses / month
- 10 active projects
- Avatar chat — 50 messages/month
- Creative validation — 5/month
- Anti-persona — segment to avoid
€11 more: unlock avatar chat + creatives.
Pro
Manage multiple brands, personas always current.
€119/month
All in Plus, plus:
- 15 avatar analyses / month
- Exclusive deep analysis
- 50 active projects
- Persona refresh monthly
- Weekly competitor watch
For teams and high volume · No commitment
A market research agency costs between $3,000 and $8,000. Sondeo delivers the same result in 10 minutes for €24/month.
Change plans anytime · Cancel in 2 clicks from your account · Your reports stay accessible even after a downgrade
Deep analysis — Pro exclusive
Standard analysis tells you who buys and why. Deep analysis goes further: it re-digs every signal detected on Reddit and forums to understand what's behind it.
Example: the signal "exhausted woman after work" becomes a precise life context (what's actually exhausting her, what she no longer has time for), a map of where she spends her time online, and the exact words to reach her.
Every element delivered is tagged [Observed] (backed by a real verbatim) or [Hypothesis] (a deduction to validate) — never blended.
Compare plans in detail
Analyses
| Feature | Free | Starter — €24/month | Plus — €35/month (POPULAR) | Pro — €119/month |
|---|---|---|---|---|
| Avatar analyses | 1 discovery analysis | 3/month | 4/month | 15/month |
| Avatars per report | 2 preview | Up to 5, complete | Up to 5, complete | Up to 5, complete |
| Sources analyzed | Preview | Amazon, Reddit, social media, forums, competitor ads | Amazon, Reddit, social media, forums, competitor ads | Amazon, Reddit, social media, forums, competitor ads |
| Active projects | 1 | 5 | 10 | 50 |
| Persona refresh | Not included | Not included | Not included | 1×/month per project |
| Anti-persona | Not included | Not included | 1 to 2 segments to exclude | Complete — all detected segments |
| Deep analysis | Not included | Not included | Not included | Included |
Usage
| Feature | Free | Starter — €24/month | Plus — €35/month (POPULAR) | Pro — €119/month |
|---|---|---|---|---|
| Angle & hook generator | Not included | 60 generations/month | 60 generations/month | 150 generations/month |
| Verbatim library | Not included | Included | Included | Included |
| Avatar chat | Not included | Not included | 50 messages/month | 200 messages/month |
| Creative validation — images | Not included | Not included | Included | Included |
| Creative validation — scripts & text | Not included | Not included | Included | Included |
| Creative validation — product page URL | Not included | Not included | Not included | Included |
| Validation volume | Not included | Not included | 5/month | 15/month |
| Competitor watch | Not included | Not included | Not included | Weekly update on your main competitor |
Deliverables & support
| Feature | Free | Starter — €24/month | Plus — €35/month (POPULAR) | Pro — €119/month |
|---|---|---|---|---|
| PDF export | Included (discovery report) | Included | Included | Included |
| Shareable link | Included (discovery report) | Included | Included | Included |
| Support | Not included | Priority | ||
| Commitment | None | None | None | None |
| Annual billing | Not included | €230.4/yr | €336/yr | €1,142.4/yr |
All quotas reset at every subscription renewal. Unused quota doesn't roll over. Quotas are checked server-side: what you see displayed is what you actually have.
Frequently asked questions about pricing
What's the actual difference between Starter and Plus?
Two things, and they change how you work: avatar chat (ask an avatar your questions directly, 50 messages a month) and creative validation (submit an image or a script, the avatar tells you what grabs attention and what falls flat, 5 times a month). Starter gives you the diagnosis; Plus lets you use it before you spend on ads. Difference: €11/month.
What can Sondeo analyze in creative validation?
Three types: an image (ad visual, banner, post), a script or text (hook, email, sales page pasted in) and, Pro plan only, a product page URL. Sondeo doesn't analyze video — that's not a feature of the product, on any plan.
What happens if I hit a quota mid-month?
That feature pauses until renewal, and you see the exact date your counter resets. The rest of your plan keeps working normally. You can also upgrade: your new quotas apply immediately, no need to wait for the next cycle.
Can I change plans anytime?
Yes, both ways. Upgrading applies new quotas immediately and Stripe prorates the charge. Downgrading keeps your current plan active until the end of the paid period, then the new plan's quotas take over.
If I downgrade, do I lose my projects?
No. No data is ever deleted. If you have more projects than your new plan allows, the extra ones become read-only: you can still view them, export their PDF and share their link. You choose which ones to reactivate if you upgrade again.
I'm already subscribed, does my price change?
No. If you're on Starter at €24 or Pro at €79 (legacy pricing), you keep your current price and terms as long as your subscription stays active. New pricing only applies to new subscriptions.
What does "2 months free" on annual actually mean?
You pay for 12 months upfront with a 20% discount. In practice: Starter €230.40 instead of €288, Plus €336 instead of €420, Pro €1,142.40 instead of €1,428.
Another question? Write to us.