You know what you sell. You don't really know who to.
Describe your product in 2 sentences. Sondeo analyzes Amazon, Reddit, social media and your competitors — and generates ultra-precise customer avatars with their real verbatims, deepest fears, and what actually makes them buy. Not a frozen PowerPoint persona: a living avatar, refreshed automatically every month.
You're selling blind. And it's costing you.
You have a good product. You're running ads. You're sending emails. You're optimizing your pages. But underneath it all, you're working from guesses. You imagine what your customers want to hear. You copy what your competitors do. You test angles by feel, hoping something sticks. The result: an ad budget that burns without converting. Pages that don't convert. Emails that get ignored. And that dull frustration of not understanding why.
3 symptoms that cost you
Your personas are useless.
Built 18 months ago in a slide deck. Never updated. Never used. Disconnected from what your customers are actually saying today.
ChatGPT doesn't know your customers.
It generates plausible personas from its training data — not from real reviews in your industry. It's a hallucination dressed up as strategy.
Agencies hand you a PDF. And that's it.
6 weeks of work, $3,000–$8,000, a report you read once and forget in a shared drive. No updates. No way to interact with it.
There's a third way.
Sondeo analyzes the web for you. In 10 minutes.
3 steps. No technical skill required.
Describe your product
You answer a few simple questions: your product, your audience, your competitors. A live gauge tells you if your brief is precise enough to get a quality result.
The AI analyzes the web for you
Sondeo scans Amazon, Reddit, social media, forums and your competitors' ads. It extracts your real customers' real words — their fears, their objections, what convinced them, what held them back.
You get detailed customer avatars
Not generic bullet points. Detailed characters with their exact verbatims, their journey, their buying triggers, their doubts. A report you can export as a PDF. And an avatar you can literally have a conversation with.
Everything you need to sell in your customers' own words
Keep your personas current, on demand.
Once a month, per project, Sondeo goes back to your market and merges what's new into your existing report. One click.
Ask your customers questions. Right now.
Pick an avatar and open a conversation. Ask what they think of your new visual, why they're hesitating to buy, what convinced them at a competitor. The AI answers in their voice, with their psychology, their fears, their exact vocabulary.
Dozens of ad angles, one click away.
From each avatar, Sondeo generates angles for your ads, emails and pages — based on real verbatims, filtered by type: pain, benefit, curiosity, comparison, social proof. Just pick one and test it.
Test your ad before you launch it.
Submit an image or a script. Your avatar reacts like a real customer would: what grabs them, what holds them back, what they don't understand, whether it makes them want to buy. Fix it before you spend a dollar. Sondeo doesn't analyze video.
A deliverable you can show your clients.
Clean PDF export, read-only public link. Ideal for freelancers and agencies who want to lay out the customer diagnosis before starting a project.
What Sondeo actually found
Excerpt from a real report, generated in 8 minutes for a natural cosmetics shop.
I want to know exactly what's in it before I buy. Every brand says 'natural' but that means nothing.
I ordered reluctantly the first time because it was expensive. But once I saw the difference on my skin after 3 weeks, I subscribed right away.
The impact on your copywriting
“Natural cosmetics for your sensitive skin.”
“Want to know exactly what's in your cream? Here are our 6 ingredients. That's it.”
Simple. No surprises.
2 customer avatars offered as a preview, no card required. Then pick the plan that matches your pace.
Free
To see what Sondeo finds in your market.
€0/month
- 1 discovery analysis offered at signup
- 2 main avatars (preview)
- 1 project
- Discovery report + PDF export + share link
- Read-only access afterward
No card · Results in under 10 minutes
Starter
To work with your customers' real words.
€24/month
- 3 avatar analyses per month
- 5 active projects
- Angle & hook generator — 60 generations/month
- Verbatim library
- PDF export + shareable link
- Email support
No commitment · Cancel anytime
Plus
To question your customers and test your creatives before you pay for ads.
€35/month
Everything in Starter, plus:
- 4 avatar analyses per month
- 10 active projects
- Avatar chat — 50 messages/month
- Creative validation — 5/month (images & scripts)
- Anti-persona — the segment to avoid targeting, detected in the data
- Angle & hook generator — 60 generations/month
- Verbatim library
- PDF export + shareable link
- Email support
€11 more than Starter — and you unlock avatar chat and creative validation.
Pro
To manage several brands with always-current personas.
€119/month
Everything in Plus, plus:
- 15 avatar analyses per month
- Deep analysis — iterative research on detected signals + avatar priority score, complete anti-persona and ready-to-use counter-objections (exclusive)
- 50 active projects
- Avatar chat — 200 messages/month
- Creative validation — 15/month (images, scripts, product pages)
- Angle & hook generator — 150 generations/month
- Persona refresh — 1×/month per project
- Competitor watch — a weekly update on your main competitor
- Verbatim library
- PDF export + shareable link
- Priority support
For teams and high volume · No commitment
A market research agency costs between $3,000 and $8,000. Sondeo delivers the same result in 10 minutes for €24/month.
Change plans anytime · Cancel in 2 clicks from your account · Your reports stay accessible even after a downgrade
Frequently asked questions
How is this different from ChatGPT?
ChatGPT generates personas from its training data — with no real-time web access, no knowledge of your specific industry, no reading of your real customers' reviews. What it produces is plausible but usually wrong on the details that matter. Sondeo analyzes Amazon reviews, Reddit discussions, social media posts and your competitors' ads today — and extracts sourced verbatims and real patterns from them. It's not the same thing.
Where does the data come from?
Sondeo analyzes publicly accessible data: customer reviews (Amazon, Trustpilot, Google), Reddit discussions, social media posts and comments, topic forums, competitors' active ads (via Meta Ads Library). All data is public. Verbatims in your report are anonymized — no name or personal identifier is shown.
How long does it take?
A full search takes between 7 and 12 minutes. You see live progress: Sondeo tells you which source it's analyzing at each step. You can leave the page and come back — your result will be waiting.
Is it GDPR-compliant?
Yes. The data analyzed is public. Verbatims are anonymized before being included in your report. Sondeo is hosted in Europe (Frankfurt, EU). No personal data about your customers is collected or stored. Your email list or customer database is never shared with us.
Does it work for my industry?
Sondeo works on any market where reviews and discussions exist online: e-commerce, education, SaaS, B2B services, coaching, beauty, health, home, food. If your customers talk on Amazon, Reddit or social media, Sondeo can analyze them. Your first free analysis lets you check for yourself.
Can I cancel anytime?
Yes. No commitment, no cancellation fees. You manage everything from your account (Stripe customer portal). If you cancel, you keep access until the end of your current billing period.
What's the manual persona refresh?
Once a month, per project, Sondeo re-runs the analysis for a project and merges what's new into your existing report — new verbatims, new objections, newly emerging fears. Available on the Pro plan.
Your customers are telling you exactly what to say to make them buy. Sondeo writes it down.
Launch your first analysis for free. Results in under 10 minutes. No card required.
Get my first avatar freeUsed by e-commerce sellers, marketers and freelancers.